Should a Mediator Build a Personal Brand?

Today, a mediator is more than a profession — it is also a matter of reputation, trust, and communication with the world. Increasingly, professionals are asking whether mediators should invest in their visibility and what an effective public professional presence should look like.

During this session, participants will explore the topics of professional identity, personal style, and building a personal brand without losing authenticity. Special attention will be given to the role of social media, professional communication, audience engagement, and practical tools that help professionals become more visible within their field.

The event will provide an opportunity to look at the professional development of mediators through the lens of trust, values, and effective communication.

Event Information

Date: June 12, 2026

Time: 17:00–18:00 EEST (Kyiv, GMT+3)

Speakers

Andrii Salamatov - Co-Owner of the creative agency 4Press and business intelligence agency Green Duck, Development Director, trainer in creative thinking, and psychotherapist.

Kateryna Vershynina - CEO and Founder of Green Duck, expert at the intersection of Learning Design, Customer Education, and Customer Experience.

Who Will Benefit from the Event?

The event will be valuable for mediators, trainers, lawyers, students, communication professionals, and everyone developing their professional practice and working on building a strong professional reputation.

The event is organized by the Ukrainian Academy of Mediation in partnership with the European Commission for the Efficiency of Justice (CEPEJ) and with the financial support of the European Union within the framework of the EU Project "CONSENT".